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In our industry, we see a lot of people going about things the wrong way. A common problem we see comes down to the issue of whether to use the optimal technique or the most functional method. Let me explain what I mean by this. Optimal describes a method or technique that is, in theory,…
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I came across new research by Meredith David, PhD, assistant professor of marketing from Baylor University that really supports one of our philosophies on dieting. When starting out on a diet people tend to adopt the wrong strategies of going too hard too fast. Some are equiped to manage this intensity but where so many others go wrong is abandoning…
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I started this rant a few months ago from an observation I made on Facebook, when I was seeing some current diet religions promote “anti-health” foods as the answer for fat loss or as a “mentally healthy” approach to dieting. There is already a big enough epidemic of obesity, directly related to the foods we eat. I firmly believe that…
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We’ve all seen it, we’ve all read it “energy in – energy out = weight loss or gain”. Every single piece of fat loss and muscle building advice you read comes back to this simple equation. It’s perfectly valid and humans are as subject to the laws of thermodynamics as anything else in the universe. …
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